The verdict
ShopBuddies.co.uk — Rakuten.co.uk 8.2%, ShopBuddies.co.uk 87.1%, 4.7% Tied
Who pays more, and how often
 Rakuten.co.uk | ShopBuddies.co.uk | |
|---|---|---|
| Pays more at | 7 (8.2%) | 74 (87.1%) |
| Average advantage when ahead | +1.40% | +3.15% |
| Stores with live rates | 408 | 3093 |
| Only on this portal | 192 | 2877 |
131 shared stores are left out because one side quotes an "up to" ceiling rather than a guaranteed rate.
Top stores where Rakuten.co.uk pays more
| Store | Rakuten.co.uk | ShopBuddies.co.uk | Advantage |
|---|---|---|---|
| QP Jewellers | 4.5% | 1.600% | +2.9% |
| Cotton On | 5% | 3.000% | +2% |
| Secret Escapes | 2% | 0.500% | +1.5% |
| Snapfish | 5% | 4.000% | +1% |
| HelloFresh | £4.5 | £4.00 | +0.50 |
| Kiddies Kingdom | 2.5% | 2.000% | +0.5% |
| Royal Bathrooms | 3% | 2.500% | +0.5% |
Top stores where ShopBuddies.co.uk pays more
| Store | Rakuten.co.uk | ShopBuddies.co.uk | Advantage |
|---|---|---|---|
| Horizn Studios | 4% | 15.000% | +11% |
| Under Armour | 2% | 8.000% | +6% |
| Fossil | 2.5% | 7.000% | +4.5% |
| K-Swiss | 4% | 8.000% | +4% |
| Moschino | 4% | 8.000% | +4% |
| Umbro | 4% | 8.000% | +4% |
| PUMA | 1% | 4.000% | +3% |
| Superdry | 3% | 6.000% | +3% |
| OPI | 2.5% | 5.000% | +2.5% |
| Bose | 1.5% | 3.000% | +1.5% |
| Clarks | 1.5% | 3.000% | +1.5% |
| Huawei | 1.5% | 3.000% | +1.5% |
| Loragal | 4% | 15.000% | +11% |
| Cyberghost VPN | 20% | 30.000% | +10% |
| QDOS Breakdown | 7.5% | 15.000% | +7.5% |
Rakuten.co.uk vs ShopBuddies.co.uk cashback frequently asked questions
Across the 85 stores both portals cover with directly comparable rates, Rakuten.co.uk currently pays more at 8.2% of them and ShopBuddies.co.uk at 87.1%. Which is better for you depends on where you shop - the store tables above break it down.
Rakuten.co.uk pays more at 8.2% of shared stores, by 1.40 percentage points on average when it does. ShopBuddies.co.uk pays more at 87.1%, by 3.15 points. Winning more often and winning by more are not the same thing.
Rakuten.co.uk has live rates at 408 stores and ShopBuddies.co.uk at 3,093. But 192 are only on Rakuten.co.uk and 2,877 only on ShopBuddies.co.uk, so the wider catalogue is not automatically the better one for the shops you actually use.
Yes. Only one cashback portal can be credited for a given purchase, so the usual approach is to keep accounts with both and click through whichever pays more at that store. That is what this page is for.
Rates were last verified September 6, 2026, and this page recomputes when they change.
Methodology
Based on 85 overlapping stores where both portals quote directly comparable rates. Rates verified September 6, 2026.