The verdict
Quidco — Quidco 77.8%, Rakuten.co.uk 18.9%, 3.3% Tied
Who pays more, and how often
| Quidco |  Rakuten.co.uk | |
|---|---|---|
| Pays more at | 70 (77.8%) | 17 (18.9%) |
| Average advantage when ahead | +2.64% | +1.63% |
| Stores with live rates | 4098 | 408 |
| Only on this portal | 3854 | 164 |
151 shared stores are left out because one side quotes an "up to" ceiling rather than a guaranteed rate.
3 shared stores are left out because one side pays a flat amount and the other a percentage, with no typical order value held for them.
Top stores where Quidco pays more
| Store | Quidco | Rakuten.co.uk | Advantage |
|---|---|---|---|
| Ganni | 4.5% | 1% | +3.5% |
| K-Swiss | 6% | 4% | +2% |
| Columbia | 3% | 1.5% | +1.5% |
| Eastpak | 4.5% | 3% | +1.5% |
| OPI | 3.75% | 2.5% | +1.25% |
| Estee Lauder | 3% | 2% | +1% |
| Huawei | 2.25% | 1.5% | +0.75% |
| Tory Burch | 3.75% | 3% | +0.75% |
| Horizn Studios | 4.5% | 4% | +0.5% |
| Cyberghost VPN | 45% | 20% | +25% |
| AliExpress | 16.5% | 3% | +13.5% |
| Blinkist | 22.5% | 10% | +12.5% |
| NordVPN | 30% | 20% | +10% |
| CBD Armour | 18.75% | 10% | +8.75% |
| Routledge | 11.25% | 2.5% | +8.75% |
Top stores where Rakuten.co.uk pays more
| Store | Quidco | Rakuten.co.uk | Advantage |
|---|---|---|---|
| Clarks | 0.75% | 1.5% | +0.75% |
| Hostinger | 11.25% | 20% | +8.75% |
| Flycurvy | 1.5% | 4.5% | +3% |
| Dents | 1.5% | 4% | +2.5% |
| Kiddies Kingdom | 0.75% | 2.5% | +1.75% |
| Ancient Greek Sandals | 6% | 7.5% | +1.5% |
| Hearing Aid Accessories | 3.75% | 5% | +1.25% |
| Monpure | 3.75% | 5% | +1.25% |
| SpaBreaks.com | 1.5% | 2.5% | +1% |
| The Times Literary Supplement | £9 | £10 | +1.00 |
| Lampandlight | 3.75% | 4.5% | +0.75% |
| SimplyCook | 75p | £1.5 | +0.75 |
| Giglio.com | 3% | 3.5% | +0.5% |
| Snapfish | 4.5% | 5% | +0.5% |
| TomTop | 4.5% | 5% | +0.5% |
Side by side
| Quidco | Rakuten.co.uk | |
|---|---|---|
| Sign-up bonus | £15 | Not published |
Payout terms as published by each portal. Check the portal's own terms before relying on them.
Quidco vs Rakuten.co.uk cashback frequently asked questions
Across the 90 stores both portals cover with directly comparable rates, Quidco currently pays more at 77.8% of them and Rakuten.co.uk at 18.9%. Which is better for you depends on where you shop - the store tables above break it down.
Quidco pays more at 77.8% of shared stores, by 2.64 percentage points on average when it does. Rakuten.co.uk pays more at 18.9%, by 1.63 points. Winning more often and winning by more are not the same thing.
Quidco has live rates at 4,098 stores and Rakuten.co.uk at 408. But 3,854 are only on Quidco and 164 only on Rakuten.co.uk, so the wider catalogue is not automatically the better one for the shops you actually use.
Of the 244 stores both portals cover, 151 are left out because one side quotes an "up to" ceiling rather than a guaranteed rate, and 3 because one pays a flat amount against a percentage. That leaves 90 compared directly.
Yes. Only one cashback portal can be credited for a given purchase, so the usual approach is to keep accounts with both and click through whichever pays more at that store. That is what this page is for.
Rates were last verified October 22, 2026, and this page recomputes when they change.
Methodology
Based on 90 overlapping stores where both portals quote directly comparable rates. Rates verified October 22, 2026.